Don't buy into the hype, you do not need to use expensive name brand products to maintain natural hair OR, *gasp* products that come from the "ethnic aisle".
The trick is to find what works for YOUR hair. Cheap doesn't always mean low quality. Suave, White Rain, Tresseme, & my favorite for a few years now, Silkience, are all brands many naturals w/ kinky curly hair love & use. Those products are about 6 bucks or less. Now I understand, some will remain faithful to a particular brand, & if that's what you're hair has been thriving on then great! Roll with that!
But why break the bank, when you don't have too? :)
Till Next Time!!